While Modern Standard Arabic (MSA), with its rich tradition and long history, is the official language of all Arab countries, at the local level Arabs do not communicate with each other using MSA. The Arab world is spread out over a huge geographical area encompassing somewhat different climates and terrains that house different cultures and modes of living – from mountain dwellers to desert nomads and city business professionals. These have inevitably encouraged the growth of deeply varying and independent dialects that all find root in the modern standard. Each Arab country has its own dialect and Egyptian Colloquial Arabic (ECA) is the language with which Egyptian people communicate and interact. The Egyptian dialect is the most widely spread and most universally understood dialect, and Arabic speakers from all over the Arab world are used to listening to ECA due to the enormous popularity of Egyptian music, film and art. The written form of ECA is also commonly used in modern Egyptian literature as well as found on street signs and social media sites. Learners who choose to study Egyptian Colloquial Arabic will mainly target the oral/aural form of the Arabic language (speaking and listening).